Blog Archives

Transforming Metamorphosis

Don’t get me wrong—the USC Annenberg School for Communication’s Metamorphosis research project had a website. It was just pretty darn old (and infested with a bad case of pop-up frenzy) so when the team at Metamorphosis came to Hop Studios wanting a redesign, we were happy to oblige.

One…

New York Times article on Web traffic

Site traffic: it’s something all our clients ask us about.

The New York Times just wrote an article about the difficulty of determining audience traffic numbers from outside an organization vs. that organization’s internal numbers.

How many people visited Style.com, the online home of…