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Rocky Mountain Motorcycle Holidays Rolls Out

June 29, 2007

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Get your motor running. Head out on the highway. Looking for adventure, and whatever comes our way.

We at Hop Studios specialize in media and non-profit sites, but that doesn’t mean we can’t stray from the beaten path once in a while.  Our latest Web site launch, Rocky Mountain Motorcycle Holidays, was definitely a change—they run motorcycle tours—but still an excellent match for us.

First of all, the site required a lot of the things that a good media site needs:

  • items organized and categorized in a variety of ways but with a strong date component (check out the trip calendar, for example)
  • trip descriptions that tell a story, augmented by images and maps
  • tools that allow members to connect and share their experiences after the trip (coming soon!)

Secondly, and perhaps more important—RMMH needed a really elegant and effective design.  They cater to people who are good motorcycle riders, and who are willing to pay a premium for a really top-notch, luxury motorcycle experience, and the site has to reflect the same care and level of service that their riders experience on tour.  These potential riders, though, are also often not the tech-savvy online media-consuming audience, which took some special thinking about layout and design.

This project was another successful cooperation between Hop Studios and Work Industries, who handled the project management and content aspects of the project, while we provided the design and programming.  The site itself is another wonderful Expression Engine installation, the use of which is going to make it extremely easy for the good folks at Rocky Mountain to update their site with new testimonials, new trips, and new motorcycles.

Now, if I only knew how to ride…

Posted by Travis Smith at 4:03 PM

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