Buzz Marketing with Blogs for Dummies

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Project: Buzz Marketing with Blogs for Dummies

www.buzzmarketingwithblogs.com
Launched on December 19, 2004
Write Books

Blog:Read about this project on the blog

Susannah’s (creative director at Hop Studios) book “Buzz Marketing With Blogs For Dummies” was published in February 2005. 

“Blogs,” or Web logs, are spreading quickly beyond their roots as a pastime for teen diary-scribblers and pajama-clad muckrakers. In “Buzz Marketing With Blogs for Dummies” (Wiley, $24.99), Susannah reveals how businesses are breaking new marketing ground with this powerful communication tool.

“Buzz Marketing With Blogs For Dummies” was the first book to give a business person’s introduction to blogging, offering advice on every facet of creating a business blog—from designing, writing and maintenance, to considerations such as how to protect proprietary information and how to write staff blogging guidelines. The book also introduces newcomers to the basic rules to keep from being laughed out of the “blogosphere.” In addition to a step-by-step guide, “Buzz Marketing With Blogs For Dummies” includes nine detailed case studies, including interviews with top bloggers.

Check out the companion Web site for the book at http://www.buzzmarketingwithblogs.com/