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Life coach Linda Sandel Pettit offers a popular, life-changing program called “Embrace Your Creative Spirit: Eight Ways to Be an Artist of Life.” It’s taught via emails and conference calls, which makes it accessible to anyone who can get to her Web site.
The Web site Embrace Your Creative Spirit is a beautiful design that really captures the essence of what Linda is trying to teach. The site’s design is fun-loving and sunny, and lets Linda do everything from blog to recommend books (linked to Amazon, of course) to her customers.
We set up the site using the content managment system Expression Engine, which let us integrate both the both tools with the regular pages, and also to pull the latest classes, books, and ebooks into several spots of the Web site without duplicate data entry.
To create the nice headers dynamically, so that Linda can update every aspect of the site herself, we relied on a system called sIFR, which uses dynamic Flash text.
Finally, Linda’s site needed to integrate with the products she sells with her shopping cart solution, 1shoppingcart.com, so that customers can quickly download her products and start down this fresh path right away.