McCallum Group Inc.

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Project: McCallum Group Inc.

www.mccallumgroupinc.com
Launched on November 29, 2006
Politics

McCallum Group, Inc. is a consultancy involved in legislative advocacy and government relations. Basically, if you want something made into law, McCallum Group can help you negotiate the legislative process.

This project was technically a redesign, but since the McCallum Group came to us with a single page of content on the Web, it might as well have been creating a site from scratch. We got great leeway and creativity from the team at McCallum, who were interested in conveying the idea of change and freshness. Since the company operates in a fairly conservative world, the redesign needed to express a forward outlook without breaking the design mold too strongly.

The resulting site uses a strong palette of modern colors overlaid on a solid site architecture that lets visitors drill down to the information they need quickly. Get started quickly by using one of three boxes on the front page that outline just how you might need McCallum’s help, and jump you directly to an inside page.