Christopher Noxon’s book “Rejuvenile: Kickball, Cartoons, Cupcakes and the Reinvention of the American Grown-Up” explains the growing phenomenon of grown adults who won’t or can’t relinquish the activities that brought them joy as children.
Christopher wanted to go all out with his book Web site, to match the splashy coverage he was getting in television and print. We worked with him to create a fun, classy design, first of all. The site was chock-a-block with content, from a blog written by Christopher to a mailing list, and of course all kinds of information from the book.
The whole site is run using a content management system that lets Christopher edit the blog posts and page content with the same easy-to-use tool. As a special feature of the site we set up a way for site visitors to answer a profile questionnaire about their rejuvenile tendencies and get featured on the site.
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