Thomas Paul Fine Art

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Project: Thomas Paul Fine Art

www.tpaulfineart.com
Launched on July 24, 2006
Good Design, Clean Programming

Blog:Read about this project on the blog

Thomas Paul Fine Art is an art gallery based in Los Angeles, CA. 

Proprietor Tom Paul realized early on that he was generating dozens of sales leads from his Web site, and wondered if investing in a site that really showed off his work would turn those leads into sales. Hop Studios redesigned the site, and migrated it into a powerful content management system that lets visitors choose to view works by artist or medium.

The design reflects Tom’s attention to detail and appreciation for art, and really focuses on showing visitors detail of the pieces available for sale. In addition to giving detailed background information about the artists and pieces, each piece can be previewed Hop Studios developed a zoom tool that magnifies the work, letting visitors see individual brush strokes and marks.

Thanks the CMS, Tom can also keep the site updated himself, giving him a more powerful Web site that costs him less to maintain.