Hop Studios is currently developing a new logo and brand identity.

We value your advice and we would appreciate your assistance in helping to shape our brand for the years to come.

Please answer the following 5 questions, which should take no longer than about 4 minutes.

This survey is anonymous, unless you chose to identify yourself. However, so we can identify spam and group survey responses, would you please enter your name or any random word?

 

1. This is one of the new potential logos we're considering for Hop Studios What overall impression does Logo #1 convey to you?

(Choose 3-6 words.)

2. This is another candidate. What overall impression does Logo #2 convey to you?

(Choose 3-6 words.)

3. If we're trying to communicate the following words and ideas as being central to our brand, which of these logos does a better job of embodying these words?

Words: positive, simple, sense of humor, reasonable, creative and professional

Logo 1:	Logo 2:

Choose one.

4. Do you think either one of these logos is an improvement over our existing logo?

Logo 1:

Original logo:

Logo 2:

If so, why, or why not?

5. We are interested in any other observations or questions you have about Hop Studios, its logo, its brand, and ways we can clearly communicate what we're all about to new people.

What other comments do you have?

Thanks for your help!