TRAVIS SMITH'S SITE > WRITINGS > COLUMN > APPLECARE LOST IN TRANSLATION

Previous: The Apartment That Got Away, September 09, 2004       Next: Unknowable L.A., September 14, 2004

September 10, 2004.

AppleCare Lost in Translation


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GET THIS WHOLE LIST IN A HANDY OPML FILE

So, I just filled out the AppleCare enrollment form for my new computer.

The form was written in two languages. But, perhaps because this is America, the two languages were English and... English. Not U.K. and U.S. English variations either -- it's the exact same words, repeated. Someone spent a lot of time on this. Twice as much time as they needed to, it seems. (Photos below, scroll down if necessary)

Why am I mailing in the paper version instead of registering online? Because according to Apple, my computer doesn't exist... but that's another story.

applecare_enroll1.jpg

applecare_enroll2.jpg

applecare_enroll3.jpg



Previous: The Apartment That Got Away, September 09, 2004       Next: Unknowable L.A., September 14, 2004


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