Attn: newspapers. Re: Google Adsense. I TOLD YOU SO. TTFN Travis

http://www.askdavetaylor.com/google_adsense_adds_advertise_on_this_site.html

Google Adsense is now starting to offer advertisers a way to bid and advertise on specific sites. So now an advertiser can 1) put graphic ads 2) on specific sites 3) for whatever rate Google decides to charge, and publishers get 4) whatever percentage Google decides to pay them. The Online News Association had a conference panel in 2003 with Leonard Apcar, editor in chief, The New York Times on the Web; Richard Deverell, head of News Interactive, BBC News; Esther Dyson, chairman, Edventure Holdings Inc.; Mitch Gelman, senior vice president and executive producer, CNN.com; Ruth Gersh, editorial director, AP Digital; Retha Hill, vice president for content, BET.com; and Dean Wright, vice president and editor in chief, MSNBC.com. I asked them if they were worried about Google taking over the spot between them and their advertisers with Google Adsense, and the spot between them and their readers, with Google News. They said, all of them, no, they were happy to get the extra incremental income that Google provided through the Adsense program with its text link ads, but that they would "keep an eye on the situation."

posted at 11:24 am
on Sep. 29, 2005

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