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At online DVD rental company Netflix, the churn rate is 4.3%

http://www.variety.com/article/VR1117931287?categoryid=18&cs=1&p=0&s=h

Meanwhile, the churn rate for daily newspapers is around 70%. Netflix costs more than a newspaper subscription: $18/month as opposed to about $11/month for the L.A. Times. What does that tell you about what people can't do without?

posted at 5:30 pm
on Oct. 20, 2005

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