Travis Smith: my resume, bio and photos back to the main blog page
Tracker Pixel for Entry

Cloudburst

posted at 6:33 pm
on Oct. 18, 2004

Comments: 0 so far

Permalink

 

Previous entry:
Aimee Goes AWOL

Next entry:
The Cat’s Meow

Let’s discuss the word “cloudburst” for a second, shall we?

If you’re like most people, you haven’t ever given the word “cloudburst” much consideration, because you’re in a car or a house.

But today, I was in a different situation, and I suddenly started thinking a lot about the word.

I don’t know if it’s because I’m more literate, more prone to philosophizing, just really smart or what exactly, but one minute, I was walking to the local grocery store, and minutes later, there I was thinking about “cloudbursts” and standing under a “Don’t Walk” light.

“Cloudburst” is a compound word that comes from two roots: cloud, meaning, thing made of water that floats around all day and gradually seems to clear up in the afternoon until at 6:30 you have a great view even though it’s not sunny, and “burst,” meaning rupture like a water balloon.

So my trip home from the local grocery store, where I bought milk and ketchup, took about the same amount of time as my walk there, but I got about wetter by about infinity percent.

* * *

I am beginning to develop an operating assumption, which is that, no matter how nice the weather looks in Vancouver, you simply must take along something that can serve as a water-proof layer, such as a jacket and hat, or a vehicle and a parking garage. (Side note: They call them parkades here. Just so you know.)

So my University of Montana sweat shirt, while it did a great job of keeping me warm despite the autumn chill in the air, was not an adequate preparation for an extra-apartment excursion. And I know that now.

Live and learn and dry off and try again, I say.

Next time: We’ll discuss the history of the word “downpour.”

Overheard

“Oh boy! Another great opportunity for personal growth!”

...who said it?

“I’m not bitter about what happened to me as a child, and my mother was instrumental in keeping me from being so. ... She taught me to be grateful for my life regardless of what that entailed, and that’s directly related to the image of Christ on the cross and the example of sacrifice that he gave us. What she taught me is that the deliverance God offers you from pain is not no pain—it’s that the pain is actually a gift. What’s the option? God doesn’t really give you another choice.”

...who said it?

After over a decade of user testing, it is clear that the way we search the web is similar to the way we would search our home for valuables as it was burning to the ground. Frantically.

...who said it?

“We must shift the focus of companies back to the customer and away from shareholder value ... The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

...who said it?

“We would accomplish many more things if we did not think of them as impossible.”

...who said it?

Comments

 

 

There are no comments for this entry ... yet. So leave one already! Go on!

Add a Comment

 

 

Name:


Email:


Location:


URL:


Submit the word you see below:


 

 

 

Your comment:


Remember my personal info


Email me about follow-ups


 

Syndication Links


Click here for the main
XML feed for this blog.



Column only



Side links only



Quotes only

 

I'm Listening To

see more at Last.fm

MetaBlogs

AboutBlogs

Clients

Humor

Journalism

Los Angeles

Mac

News

Personal 1

Personal 2

Photos

Politics

Other A-F

Other G-Q

Other R-Z

SocialNetworking

Tech 1

Tech 2

Travel

Vancouver 1

Vancouver 2

Vancouver 3

Vancouver 4

BizBlogs

Back to Main

 

Powered by
Expression Engine

 

Copyright 1995 - 2012 Feb 09

 

 

Want Column?

Enter your email address:


It will NEVER be shared.
Unsubscribe

You can scroll right easily by holding down the SHIFT key and using your scroll wheel. (Firefox users trying this will end up jumping to old Web pages until a) Firefox releases a fix, b) they change their settings like so.)