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If you follow my Twitter feed or you’ve gone anywhere with me recently, you know I’m kind of taken by this iPhone app called Gowalla.  It’s a game that encourages you to explore the real world, and I think it’s an example of a brand new category of games that link your actual location to some sort of a game world.

I’m going to explain Gowalla to those of you who haven’t heard of it, perhaps in hopes of getting you to play, then in my next post I’m going to post the Gowalla Rules I play by.

With Gowalla, the basic idea is you go to a place in the real world: a park, a restaurant, a school, a business, a statue, a lake… and you then check in with Gowalla.  If the spot doesn’t exist, you can create it first. Here’s are the check-in screens:

Once you’ve checked in somewhere, you can see if there are any “items” there—virtual icons of interesting things.  If there is something interesting there, you can trade something you have in your Gowalla pack for something there, or you can just leave an item there—and by doing that, you become a site’s “founder.”

There can be only 10 founders, which means there can be only ten items at a spot.  Items don’t have any particular value, but it’s fun to collect sets—Susie collects food items, for instance.

Sometimes, just by checking in, you’ll find a “bonus” item, and so you can grow the number of items you have (you start as a new player with 4 items in your pack, and your pack can hold only 10 items.)  Here’s my home screen now:

If there’s an item you particularly cherish, you can put it in your vault—but it’s a one-way trip; items added to your vault can never be taken out and put in your pack again.

When you’re standing someplace, you can look and see a list of nearby spots.  It sorts in order of nearest to least near, and looks like this:

And of course, one of the coolest things is it’ll show you those spots on a map, so you can easily visualize what’s around you.  Green pins are places I’ve checked into before; red pins are places I’ve never checked into.

One other thing: if you have 10 items in your pack, you’ll never find any additional bonus items, so it’s to your advantage to occasionally “found” new spots so you have room in your pack for new things.

There’s more to the game: special trips, featured spots, and item numbers, but there’s really just one other aspect that’s important: if your friends play, they can link to your account, and then you can see when each other check in.

That turns out to be a really interesting way to be able to keep in touch with each other, and reminds me of what I *used* to use Twitter for—to tell my close, real friends exactly what I was up to.

In my next post, I’m going to list the Gowalla rules I play by.  Check it out!

Overheard

“Oh boy! Another great opportunity for personal growth!”

...who said it?

“I’m not bitter about what happened to me as a child, and my mother was instrumental in keeping me from being so. ... She taught me to be grateful for my life regardless of what that entailed, and that’s directly related to the image of Christ on the cross and the example of sacrifice that he gave us. What she taught me is that the deliverance God offers you from pain is not no pain—it’s that the pain is actually a gift. What’s the option? God doesn’t really give you another choice.”

...who said it?

After over a decade of user testing, it is clear that the way we search the web is similar to the way we would search our home for valuables as it was burning to the ground. Frantically.

...who said it?

“We must shift the focus of companies back to the customer and away from shareholder value ... The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

...who said it?

“We would accomplish many more things if we did not think of them as impossible.”

...who said it?

Comments

 

 

 

 

 

Thanks to a generous Christmas gift, I will soon have an iPhone too. So I'm going to join you guys in Gowalla-ing. smile

 

Posted by Mandy
  at 12:54 pm on Dec. 22, 2009

 

 

 

Thanks! I was sure that the first time you suggested Gowalla to me (and I loaded it), it wasn't yet "set up" for Toronto. Now seems to be. Out I go!

 

Posted by Jason
  at 7:20 am on Dec. 23, 2009

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