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Live From the Dummies Unconference

posted at 10:48 pm
on Nov. 3, 2006

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Susie and I are in San Francisco today.

I’d planned to post and tell you about the initial gathering of the Dummies Unconference, the first and therefore the biggest (and also the strongest, fastest and most intelligent) ever get together for authors of For Dummies books.

At check-in, each author gets a name tag with the books they’ve written.  Susie’s says: “Buzzmarketing With Blogs Dreamweaver Bittorrent” which sounds like a pretty kickass book (and gives my spellchecker a fit!).  Many of the other authors have just one or two books on their tag.

Anyway, I was going to talk about that, but actually, as we were wandering back between the Borders book store and the hotel, we crossed a little park known as Union Square, and what should be going on, but a HUGE rally for the USC football team!

Yes, it turns out that our alma mater, USC, is holding their annual Cal Weekender in town this weekend, and we stumbled into the rally, with the 100+ member brass band in full regalia, song girls prancing, people shouting “Fight On!” with the V gesture everywhere, etc. etc.

It was surprisingly emotional for us.  Susie and I first dated in college, and took our honeymoon here in San Francisco.  In fact, we visited the lobby of our wedding night hotel, the Hotel Triton, today.  It’s been a wonderful little nostalgia trip so far, with the added bonus of being tax deductible.

I would share many more pictures with you, but I forgot my camera card reader.  sigh.  I have a big card, but the photos will remain on it until we get back to Vancouver.  For now, enjoy these camera phone shots.

Overheard

“Oh boy! Another great opportunity for personal growth!”

...who said it?

“I’m not bitter about what happened to me as a child, and my mother was instrumental in keeping me from being so. ... She taught me to be grateful for my life regardless of what that entailed, and that’s directly related to the image of Christ on the cross and the example of sacrifice that he gave us. What she taught me is that the deliverance God offers you from pain is not no pain—it’s that the pain is actually a gift. What’s the option? God doesn’t really give you another choice.”

...who said it?

After over a decade of user testing, it is clear that the way we search the web is similar to the way we would search our home for valuables as it was burning to the ground. Frantically.

...who said it?

“We must shift the focus of companies back to the customer and away from shareholder value ... The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

...who said it?

“We would accomplish many more things if we did not think of them as impossible.”

...who said it?

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