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Rufus responds

posted at 11:01 am
on Apr. 1, 2002

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Rufus, the Amazon dog

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I received the following note from Mr. Roiz. Wow, this Web thing is groovy!

From: “Matthew Roiz”
To: .(JavaScript must be enabled to view this email address)
Subject: Rufus Update W/ Vital Statistics
Date: Mon, 01 Apr 2002 14:01:23 -0800

I came through your site after being looking for an old USC friend of mine.  Anywho, here’s the dope on Rufus-the Amazon dog.

Meet Rufus!

He’s a fixture at Amazon.com—has been since early in the company’s history. He belongs to a couple who work here, and he accompanies them to the office every day. But really, during work hours, he belongs to all of us. Rufus can be found strolling our hallways, sitting in on meetings (he loves a meeting), or catching a few z’s in his crate. He’s a master of the hallway tennis ball chase, and has everyone snookered into giving him too many
treats.

Vital Statistics
Date of Birth: September 24, 1994
Place of Birth: Vacaville, California
Academic Honors: Graduate, Perfect Paws Kindergarten, San Francisco
Turn-ons: Walks on the beach; kitties; his best dog friend, Crew; stealing other dogs’ toys at the park
Turn-offs: Thunder, fireworks, earthquakes

Obviously I should be using my time off for better things.

Thanks, Matt!

Overheard

“Oh boy! Another great opportunity for personal growth!”

...who said it?

“I’m not bitter about what happened to me as a child, and my mother was instrumental in keeping me from being so. ... She taught me to be grateful for my life regardless of what that entailed, and that’s directly related to the image of Christ on the cross and the example of sacrifice that he gave us. What she taught me is that the deliverance God offers you from pain is not no pain—it’s that the pain is actually a gift. What’s the option? God doesn’t really give you another choice.”

...who said it?

After over a decade of user testing, it is clear that the way we search the web is similar to the way we would search our home for valuables as it was burning to the ground. Frantically.

...who said it?

“We must shift the focus of companies back to the customer and away from shareholder value ... The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

...who said it?

“We would accomplish many more things if we did not think of them as impossible.”

...who said it?

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