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I subscribe to a mailing list called Online-News.  On it, a fellow posted his list of top ten reasons why he still reads the newspaper.  I posted this as my reply.

Tom,

Your list was very funny and true. However, I thought I ought to respond with the other point of view….

Top 10 Reasons for Reading a News Site



1. My news site has never stained my clean shirt or my car seat.

2. Anywhere I travel, my news site goes with me. It doesn’t pile up while I’m away.

3. I can listen to my news site’s podcast while standing, while eating, while riding a bus, OR while I drive my car.

4. If I read a story I like, I can send it to a friend without a stamp.

5. My news site doesn’t just have sections—it’s customizable, and it shows my wife and I exactly what we’re interested, separately.

6. I’ll give you the battery advantage. But my news site has each apartment listing with detailed descriptions, photos and a precise map. My newspaper says “Downtown, 2 bd/2 bt, 5 appl., ht & ht wtr, balc, d/i pool, n/p, n/s. $1200”

7. My news site never gets stolen off my doorstep or delivered late. Or wet.

8. My news site doesn’t need to be recycled.

9. If my news site is makes a mistake, they correct the original story, and when I read that story later, I will see the corrected version. My newspaper may not be broken, but it could be wrong.

10. I can read my news site in a light breeze.

But I think the most important reason for reading a news site is this:

11. In the past ten years, my news site has gone from a tiny experiment to being the place I turn to for news and community. In the past ten years, my newspaper… well, how many people can say their newspaper has become more relevant, trustworthy and useful?

Subject: Why I still read the print product
From: Tom Rouillard
Date:  Sept. 4, 2005

I worked in print for seven years followed by eight in online. I know the future is online, but I just can’t resist picking up a newspaper and reading a column of briefs or a short story or just the photo caption if I don’t have much time.

So, at the risk of sounding outdated and blind to the future, here are my…

Top 10 Reasons for Still Reading a Newspaper

1. The newspaper has never burned my lap. (Macs run hot!)

2. The flight attendant has never told me to put my newspaper away.

3. I can read my newspaper while standing, while eating, while riding a bus.

4. I can give my newspaper to someone else when I am done.

5. I can read the A section while my wife reads the metro section.

6. My newspaper’s battery never dies.

7. If my newspaper gets wet, I can buy another for about a buck.

8. I can recycle my newspaper at the curb.

9. If I drop my newspaper, it doesn’t break.

10. I can read my newspaper during a lightning storm.

Overheard

“Oh boy! Another great opportunity for personal growth!”

...who said it?

“I’m not bitter about what happened to me as a child, and my mother was instrumental in keeping me from being so. ... She taught me to be grateful for my life regardless of what that entailed, and that’s directly related to the image of Christ on the cross and the example of sacrifice that he gave us. What she taught me is that the deliverance God offers you from pain is not no pain—it’s that the pain is actually a gift. What’s the option? God doesn’t really give you another choice.”

...who said it?

After over a decade of user testing, it is clear that the way we search the web is similar to the way we would search our home for valuables as it was burning to the ground. Frantically.

...who said it?

“We must shift the focus of companies back to the customer and away from shareholder value ... The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

...who said it?

“We would accomplish many more things if we did not think of them as impossible.”

...who said it?

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