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You know, I sat down once again for that annual “me” ritual—to make a Christmas list—and I was stumped in a different way than before.

I have a rather long Wish List on Amazon.com, and I thought I ought to go through it and see what I so dearly wished for, in case I’d changed my mind or already bought it.

Well, it turns out that, not only are there still a lot of things I haven’t yet got, there are several things that were on my list that I can’t even remember adding.  Things I have barely even heard of.

In other words, the things I wanted enough to Wish for—and a Wish is a powerful thing, in case you haven’t been watching enough kids movies lately—I now hardly even know what they are.

The lesson is a little obvious, so I’ll tell you what I did figure out—I have enough stuff in my life.  My bookshelves are full, my garage is full, my closet is full, and what I really want is time.

So, if you are among my present-buying circle—and certainly, a lot of folks on this list are not, and that’s peachy—my column of two years ago still stands. Make a donation to a charity in my name, and tell me about it.  I’m not about to tell you who to donate to, though I personally have a lot of sympathy for free speech, literacy, and the prevention of certain diseases that have afflicted my close friends and family.

I am, however, adding a new, selfish item to this year’s Christmas list.  I would absolutely love it if you bought a gift certificate to your favorite restaurant, and then KEPT that certificate, and gave me a card that invited me to dinner.  A dinner for just the two of us.  No significant others, spouses, friends, etc.  just a quiet (or perhaps loud, if that’s your style) meal and a chance to catch up, and some good food to make my tummy as happy as my head and my heart.

Merry Christmas to you.

Overheard

“Oh boy! Another great opportunity for personal growth!”

...who said it?

“I’m not bitter about what happened to me as a child, and my mother was instrumental in keeping me from being so. ... She taught me to be grateful for my life regardless of what that entailed, and that’s directly related to the image of Christ on the cross and the example of sacrifice that he gave us. What she taught me is that the deliverance God offers you from pain is not no pain—it’s that the pain is actually a gift. What’s the option? God doesn’t really give you another choice.”

...who said it?

After over a decade of user testing, it is clear that the way we search the web is similar to the way we would search our home for valuables as it was burning to the ground. Frantically.

...who said it?

“We must shift the focus of companies back to the customer and away from shareholder value ... The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

...who said it?

“We would accomplish many more things if we did not think of them as impossible.”

...who said it?

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